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Writing on AI, automation and marketing

What I have learned building AI systems for businesses, and what I would tell you before you spend anything. No hype, no predictions, just what works and what does not.

Two routes from the same enquiry, one through an agency's account manager and delivery team and one straight to a single freelance consultant, both arriving at the same automated workflowAutomation ServicesAI Automation Agency vs Freelance Consultant: Which Fits a UK SMESearch "AI automation agency UK" and you get two different offers back: a multi-person agency with account managers and a delivery team, or a single freelance consultant who scopes, builds and maintains the thing themselves. Here's what actually separates them and which one fits a given job.Aug 31, 2026 · 9 min readRead articleA lead moving through automated nurture steps into a qualified handoff, representing a B2B marketing automation pipelineMarketing Automation & CRMB2B Marketing Automation: Building a Pipeline That Runs Without YouMost "marketing automation" pitches lead with software. The part that actually moves a B2B pipeline is the wiring behind it: capture, routing, nurture and a handoff at the right moment. Here's what that looks like and what to check before anyone builds it for you.Aug 24, 2026 · 9 min readRead articleA search results panel splitting into a traditional ranking list and an AI-generated answer, representing an AI SEO agency working across bothAI Search & SEOHow to Choose an AI SEO Agency (and the Red Flags to Walk Away From)"AI SEO agency" gets used for two different things, and most pitches blur them together on purpose. Here's how to tell them apart, the red flags that mean walk away, and what to actually check before you sign.Aug 17, 2026 · 8 min readRead articleAn audit checklist next to a rising results chart, representing an AI consulting engagement moving from audit to measurable outputAI StrategyAI Consulting for Small Businesses: What You Get, What It Costs, What ChangesSearch "AI consultant" and you'll find a lot of pitch decks and no way to compare them. Here's what a proper engagement actually includes, how pricing works, and what changes once it's installed.Aug 6, 2026 · 7 min readRead articleAutomated workflow running without a person supervising each stepAI StrategyThe Future Is AutonomousMost businesses are still using AI as a faster typewriter. The ones pulling ahead have handed it whole processes, and stopped supervising them.Dec 11, 2025 · 6 min readRead article

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The case studies cover the same systems in production, with the figures behind them. Or start with an audit and get the plan before anything is built.

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