Developed Fit-For-Purpose AI Marketing Agents
Agents that took over an agency's link building, copywriting, content research, blogging and social posting.
Agencies lose an enormous amount of time to work that is necessary, repetitive and completely unglamorous. Prospecting link targets. Researching what to write about. Drafting. Scheduling. None of it is hard. All of it is relentless, and it scales with client count rather than with revenue.
This was not one agent. It was several, each doing one job properly, because an agent asked to do everything does all of it badly.
Link building. Finds and qualifies prospects, checks them against the criteria that actually matter rather than a single authority score, and drafts the outreach.
Content research. Works out what a client should be writing about and why, and produces the brief.
Copywriting. Writes to that brief in the client’s voice.
Social. Turns each published piece into posts sized for the platform, and schedules them.
Where the human stays
Approval. Every outreach email, every article and every post is reviewed before it goes anywhere. The agents remove the hours, not the judgement, and an agency that removes the judgement too will eventually send something it regrets under a client’s name.
The other deliberate constraint: each agent hands its output to the next one as a defined artefact. The researcher produces a brief, the copywriter consumes a brief. That is what makes the chain debuggable when something comes out wrong, which it will.
The result
35 hours a week recovered across the team and £3,000 a month in staff cost, with the output going up rather than down, because the work now happens on a schedule instead of whenever someone finds a gap.
Handing repetitive work to agents that each do one job properly is the AI automation I install for other businesses.